Post by account_disabled on Mar 6, 2024 22:16:36 GMT -6
customer segmentation Deploy your customer segmentation in your marketing tools To be effective your segmentation must be deployed uniformly in your various marketing tools as well as in the associated monitoring and reporting tools To illustrate this point lets take the example of a private housing rental service The first challenge is to manage to activate as many new users as possible on the mobile application The challenge is therefore to transform registrants into active users The segments that this company could identify would be as follows Active At least rental request completed Active At least rental in the last days Active At least rentals in the last days These segments are relevant but are completely useless before being exploited by your automation tools sending push notifications and others in order to make these users more active on the
platform Likewise your reporting dashboards should be based on these same segments to understand how users react to your different campaigns It is therefore essential to ensure that your segmentation is deployed Rich People Phone Number List consistently in your various marketing and reporting tools Upstream or downstream segmentation We distinguish between upstream segmentation and downstream segmentation here is what these two approaches consist of Upstream You define the criteria that interest you and you build your segmentation on this basis by
filling in the boxes Downstream This approach starts by analyzing your customers behavior throughout the purchasing journey It is mainly used when trying to identify anonymous visitors to a website So what approach to use It depends on your position in your market If you are a new player the downstream method will make more sense because by taking into account behavioral criteria it will help you define the segments that make the most sense for your business On the other hand if you are well established in your market you already know the criteria that make the difference and on which you must base your
platform Likewise your reporting dashboards should be based on these same segments to understand how users react to your different campaigns It is therefore essential to ensure that your segmentation is deployed Rich People Phone Number List consistently in your various marketing and reporting tools Upstream or downstream segmentation We distinguish between upstream segmentation and downstream segmentation here is what these two approaches consist of Upstream You define the criteria that interest you and you build your segmentation on this basis by
filling in the boxes Downstream This approach starts by analyzing your customers behavior throughout the purchasing journey It is mainly used when trying to identify anonymous visitors to a website So what approach to use It depends on your position in your market If you are a new player the downstream method will make more sense because by taking into account behavioral criteria it will help you define the segments that make the most sense for your business On the other hand if you are well established in your market you already know the criteria that make the difference and on which you must base your
